• Ritobrata Sarkar

5 Misconceptions About Content Writing



In the last few years, content writing has become one of the most sought after skillsets. The rising popularity of blog writing, whitepapers, web content, etc. is a direct result of content writing services becoming one of the core bloodlines of marketing. But despite the increasing demand, some popular misconceptions about content writing are still in circulation. These myths should be busted to educate the aspiring writers and people in general about the true nature of content writing and its applications in generating value.


Here are the 5 Misconceptions About Content Writing:


Myth 1: Content Writing And Writing In General Are The Same Thing


While content writing is a type of professional writing service and utilizes almost all skillsets possessed by a generic writer, it is no way synonymous to it. Content writers are trained to educate their target audience and market their written pieces simultaneously. It is the job of a content writer to come up with novel yet consumer-centric ideas and conduct thorough research before wording them. They apply the best SEO practices to ensure the content is aligned with the specific marketing requirements.


Myth 2: Content Writers Are Subject Specialists


It is a popular misconception that subject specialists are more adept in delivering quality content than general writers. But that is far from truth. Regardless the level of prior knowledge, content writers have to compulsorily carry out exhaustive research on the given topic before writing on them. Real-time research on a particular topic fetches more accurate information than implementing prior knowledge that might lack those latest updates. Also, research helps content writers gain in-depth domain knowledge of different verticals. This makes them fairly expert in more than one field, as compared to subject matter experts who cannot render quality works outside of their domain.


Myth 3: Content Writing Is All About SEO


Many believe that SEO strategy alone can fulfill the objectives of content writing. It results in disappointment when they fail to receive the expected results. A good SEO strategy can fetch results only when it is synergized with content quality and relevancy. The relevancy covers what readers want to read, while the quality helps in keeping them engaged. These three when executed strategically can lead to prospects and conversions.


Myth 4: Content Writers Use The Same Content Time And Again


Plagiarism is something that search engines don’t take lightly. Nowadays search engines have become smart enough to identify “copy-pasted” content from the original ones. Even when some content (especially stats, infographics, image content, etc.) are copy-pasted, it is very important to cite the corresponding sources. Also, content writers don’t produce the same content or even follow the same pattern every time. The framework, style, tone, and vocabulary change as per the client's need and the type of target audience they’re addressing. When writing for a brand, a content writer takes into account the client’s demands and requirements, understands them, determines what type of content best suits them, and then goes for writing.


Myth 5: Content Marketers Can Replace Content Writers


Content marketing is a different skillset than content writing. A content writer has to keep in mind the relevant marketing requirements while developing the respective content and a content marketer optimizes and puts these contents in the right channels to drive traffic. These two domains overlap in many respect however, content writing in itself cannot be entirely covered by a content marketer whose main task is to “market” the “written” pieces. That’s why there will always be a need for content writers who will work in tandem with the digital content marketing team to provide quality content and create value for the client.


Endnote


The job of a content writer is not as easy as people tend to perceive. It takes a considerable amount of time to analyze client needs, determine target audience, research updated data and convert them into SEO friendly content. It is thereby important to educate professionals and enthusiasts about the true nature of content writing and how it helps businesses generate brand value.

9 views