• Paushali Majumder

Money and Market Research: The Fundamentals of a Great Website!

The cornerstone of running a business ‘strategically’ in an era of digital disruption is to leverage its potential through optimum online visibility, hitherto hinging upon cold calls and word of mouth. Gone are the days when customer relationships are built solely over telesales. The next-gen crowd loves coming back to brands who offer more tasteful content online, via websites and social media. So, no matter how big or small a business is, it is imperative for every business to have a well-furbished, professional website, in order to stay put in the long run.

Source: Len Wilson

A well-designed, professional website, clubbed with high-quality relevant content not only helps you conduct deep domain market research for future sales, but also helps you pay your bills! The more attention your website garners, the more money you make! It is a given, that one of the most important part of any website monetization strategy is traffic. Your website could have the best of content, but it won’t make a difference if you’ve not got people talking about you!

Simply, integrate your website with a good analytics tool, view metrics and daily statistics, and understand the exact needs of your audience. Typically, good website traffic refers to a good number of unique visitors who’ve visited your website, especially when you’ve posted new content. Even better, if you have placed it on your customer’s social media feed! In a nutshell, keeping up with the innovation and outreach is pivotal, for your website to earn some good revenue for you.

Let us now look at some of the most effective methods of monetizing your website.

SEO & Analytics

Source: Webgen Studio

The approach to implementing good SEO (Search-Engine Optimization) projects is largely analytics-focused. While keywords provide you with an insight of what customers are looking for, the study of metrics and analytics helps you align your product or service to the current trends, based on where your visitors are coming from, what’s working and what’s not working! Resultantly, in today’s online landscape, the overlap between market research and analytics is shaping up the data-driven outlook for better marketing and business decisions.

Good SEO can help you achieve the following targets:

  • Conducting competitor analysis

  • Identifying ranked keywords

  • Optimizing website titles and Meta tags

  • Optimizing content and copy

  • Enlisting your website in search engines

PPC Advertising

Source: Bannersnack

PPC is a lucrative investment for those who are willing to spend in lieu of higher returns. It not only gives you control over your ad expenditure but also brings new visitors to your website. For instance, if your ad shows above the unpaid search results, your business is likely to receive 59% of all ad clicks.

Content & Email Marketing

Source: PCMag

There is great value in content, and pitching relevant content to customers through well-crafted emails. When customers opt in for receiving your daily updates and newsletters, know it for a fact that your communication game is going strong. Make sure you extract the most out of such an advantage. It not only drives sales and conversions but also encourages repeat visitors.

The Bottom Line

To summarize the many benefits of a good website, it can be safely inferred that unique and valuable content marketing can shoot up your business growth to newer levels of success. Furthermore, due to a growing emergence of various social media channels and advertising layouts, innovative web-marketing strategies are in vogue, and there is clearly no room for anything that looks bland and uninteresting!

Source: Build Create Studios

If you’re yet to create a website for your business, it’s time you consider executing it sooner! Sometimes, building a website on your own is a far-fetched dream, and professional help is the only way out. Associated costs are considered as an added expense by many. Nevertheless, in the end you’d know that the time you’ve spent designing, creating and implementing the website, has cost you more in lost business revenue than what you could have paid to a skilled website developer. The bottom line is to understand that a well-strategized business website has no substitute.

Grow your online reputation, understand your target audience, showcase your credibility, and make a living out of your website!